Tag Archives: volkswagen

Spirituality that will move you

Mexican culture meets pop-culture icon:  “El  Vochol” Volkswagen Beetle. The car will be at the Washington D.C. museum until May 6, when it will continue on its international tour. After the tour, the car will be sold or auctioned, with proceeds going to the Association of Friends of the Museum of Popular Art in Mexico City to help safeguard and promote the work of Mexican artisans.

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“El Vochol”

The Vochol is a Volkswagen (VW) Beetle that has been decorated with traditional Huichol (Wirrárika) beadwork from the center-west of Mexico. The name is a combination of “vocho”, a popular term for VW Beetles in Mexico, and “Huichol”, the common name of the Wirrárika indigenous group.The project was sponsored by agencies associated with the Museo de Arte Popular, Mexico City, the states of Jalisco and Nayarit and other public and private organizations. The Volkswagen was covered in 2,277,000 beads applied by eight artisans from two Huichol families in an exclusive design based on Huichol culture. Work on the car was finished in late 2010.

The work was sponsored by a number of private and public organizations including the Association of Friends of the Museo de Arte Popular, Secretaría de Cultura del Gobierno of the state of Jalisco and the Consejo Estatal para la Cultura y las Artes of the state of Nayarit. The purpose of the work was to create a folk art project for the 21st century that demonstrated the ritual nature, skill and culture of Huichol beadwork is a traditional Huichol craft that began by decorating bull horns, then gourds, masks, and jaguar head figures. Originally the craft was done with seeds, but is today done with plastic and glass beads. The craft is still evolving and the beadwork can be found on various modern materials, such as glass, stone, ceramics and metal. Traditionally, the beads are affixed with a kind of wax that comes from Campeche. Continue reading

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